the only good thing about iowa is there are no minorities... so no real culture clashes, not much violence/poverty
92.5% white in iowa
44.8% white in milwaukee
either way mcdonald's is much higher... the only reason some of chipotle's numbers are skewed (which they probably advertise to new franchises) is because they include the 125k or so franchise fee as revenue. and then they say "look our food costs are only 35%"
http://news.mcdonalds.com/Corporate/Press-Releases/Financial-Release?xmlreleaseid=123060
http://ir.chipotle.com/phoenix.zhtml?c=194775&p=irol-newsArticle&ID=2013178
that sounds like a franchise sales pitch! which is usually more fluff than truth... mcdonald's net profit margin is twice as high as chipotle, and gross profit margin is way ahead also
chipotle gross profit margin 11.3%
mcdonald's gross profit margin 16.70%
chipotle is decent... vegetarian like me can get a loaded up rice/bean burrito with chips/salsa... one of the few chain places i go for quick meal, the others being subway, noodles&co, and pizza places by the slice
what kind of weirdo would lie about how they're doing... in a contest where there is no strategy involved?
even when it does no good to lie, some people do it anyway - just for attention or because they are natural liars?