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New Hummer returning as all-electric truck in Super Bowl ad with LeBron James


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The new GMC Hummer EV and LeBron will look to pick a fight with Musk's Tesla Cybertruck at the Super Bowl. Packing 1,000 hp, it's going to get interesting.

 

The rumors were true: Hummer is returning. And just like any good action-hero comeback movie, the revival of General Motors' love-or-hate truck brand won't just have a few twists and turns, it'll have an action-packed trailer. This one will debut during the Super Bowl, and it'll feature NBA superstar LeBron James. On Thursday, GM released a trio of LeBron-free teasers video for GMC's "Quiet Revolution" commercial, and they're going to have to hold us until the full ad's second quarter premiere during Sunday's Big Game. 

It's important to note GM isn't bringing back Hummer as a full-on brand, it's reviving Hummer as a model nameplate. The GMC Hummer EV, as it'll be known, will be an all-electric pickup truck, a model presumably to be sold through GM's existing GMC dealers. 

The Hummer EV will be revealed in full on May 20, but GM is already touting ridiculous performance stats in this buzz clip for its 30-second spot. How ridiculous? Try 1,000 horsepower and 0-to-60 mph in 3 seconds. Every good action hero needs an arch nemesis, right? Perhaps you remember those gaudy numbers Elon Musk talked about when he rolled out the Tesla Cybertruck? GM certainly seems to. ...

https://www.cnet.com/roadshow/news/hummer-electric-return-gmc-super-bowl-trailer-lebron-james/

 

 

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