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NBA owners approve uniform advertising starting 2017


ajt
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The NBA announced Friday that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys.

 

Teams can now start pitching companies on buying a 2.5-by-2.5-inch space as the NBA becomes the first of the four major U.S. sports leagues to put ads on regular game-day jerseys. NBA teams had been wearing advertising logos on practice jerseys.

 

The first year of the program will be for 2017-18, which also will be the first season that Nike makes the uniforms after taking over from Adidas. The Nike swoosh will appear on every jersey.

http://espn.go.com/nba/story/_/id/15210151/nba-jerseys-carry-advertisements-beginning-2017-18

 

I wonder if Rogaine will sponsor the Cavs :scratch

 

http://i.imgur.com/hCS1YOdl.jpg

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What if its against what the player endorses off the court

 

then too bad

 

can't have one player on the same team wearing coke and another wearing pepsi... neither company would go for that

 

that's the reason we don't have any of those old-school vending machines around any more with multiple choices.  now coke only allows their products to be sold in a coke products-only machine

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